Before you go
No pitch. No obligation. Just an honest review of your digital presence and a clear set of recommendations from people who know your industry.
We'll come back within 48h. GDPR compliant — no spam, ever.
We know financial
services from the
inside out.
As a specialist marketing agency for asset managers and financial service providers, we understand the specifics of your niche — from UCITS fund marketing to MiFID II compliant content. Working with a partner who knows your world unlocks a flying start from the get-go.
Our common goal — to connect with your audience and convert them from prospective to actual clients.
Collaborating with us
means access to decades
of industry expertise.
We will listen to your needs and acknowledge what sets your firm apart. We help you strategize, execute, and deliver an unrivaled experience for your clients.
Our flexible and ever-evolving structure allows quick processes, fast feedback and a highly competitive market price. Technical support available 24/7.
We don't just do marketing. We do marketing for finance — and there's a significant difference.
You don't need to explain MiFID II, UCITS or AIFMD to us. We produce content that passes your legal review at the first attempt — no back-and-forth, no delays, no risk. Finance is our native language.
Regulatory-readyWe transform the complexity of your financial products into stories your prospects understand, remember and act on. Sharp, fresh, engaging — in 30 seconds or 30 pages, whatever the channel requires.
High-impact storytellingNo fixed overhead. A complete team of strategists, creatives and developers, activatable in 24h. We scale with your needs — from a single campaign to a full annual marketing programme.
Flexible & 24/7From brand positioning to live campaigns — every stage of your marketing journey, covered.
We build financial brands that endure. Naming, logotype, brand guidelines and a visual system consistent across every client touchpoint.
We design and deploy AI tools that transform how financial firms operate — from automated content generation to fully custom platforms like MaXY.ai. Natural language queries on funds, automated performance commentary, PDF reports on demand, deployed across networks of 3,000+ advisors.
Data-driven strategies across Google Ads, Meta and LinkedIn. Measurable campaigns optimised in real time to maximise your ROI.
Copy, articles, video and newsletters — crafted for people and optimised for search engines. Organic visibility that compounds over time.
Editorial planning, content creation and community management. Your brand shows up consistently where it matters most — LinkedIn, X and beyond.
Videomaking, film & production, photography. We capture the essence of your firm and communicate it in a sharp, fresh and engaging way.
Web development, handcrafted software solutions and business process automation. We improve existing codebases and rethink processes from scratch.
Newsletters, drip campaigns and automated flows that nurture leads and retain clients. The right message to the right person at the right time.
Market analysis, competitive positioning, advertising planning and roadmaps — within highly regulated environments.
A selection of challenges we've solved for asset managers, banks and fintech companies across Ireland and Europe.
Asset Management — AI Platform · IE & IT
Asset managers today are overwhelmed by personalised requests from their distribution networks, fragmented data sources and slow internal response times. MaXY.ai changes this. The platform understands natural language queries on funds and products, automatically generates performance commentary against benchmarks and peers, produces branded PDF reports on demand and gives Sales teams the intelligence they need exactly when they need it — turning operational bottlenecks into a competitive advantage.
Asset Management — Full Service Marketing · IT & IRL
End-to-end marketing partner for one of Italy's leading asset managers. From product launches and advertising campaigns to video production, branding, social media and compliance-ready content — we manage the full marketing mix, acting as an integrated extension of their team across the Italian and Irish markets.
Asset Management — Brand Identity · UK & US
"People will always buy the things that bring them joy." We built a full brand identity rooted in this philosophy — a distinctive cartoonish visual world spotlighting products designed to create happiness. Every touchpoint enriched by a uniquely fresh identity that set Infusive apart in a crowded market.
Asset Management — Full Rebranding · UK & US
We developed a complete rebranding initiative for Achernar Assets, a Swiss-based sustainable investment holding. The new identity reflects their dedication to a brighter, more sustainable future — from brand strategy and advertising through to full website development and investor communications.
Index Provider — Video Campaign · US
MarketVector develops, monitors and markets the MVIS Indices — a focused selection of pure-play and investable indices. We created a video campaign showcasing the philosophy and unique potential behind each index, spanning Communications, Robotics, Gaming, Blockchain, Hydrogen and more.
Banking — TV & Digital Campaign · Italy
Fineco Bank aimed to channel their audience towards the bank's investment services. We developed a full TV campaign condensing two decades of imagery into an emotional showcase, culminating in a powerful FOMO-driven tagline. Delivered across TV, digital, social media and web.
We blend data intelligence and AI tools with deep financial expertise to build communication that is faster, sharper and more relevant than ever.
We combine market research with AI-driven audience analysis to understand your competitive landscape before proposing any solution. Data informs strategy — not assumptions.
We define your positioning, tone of voice and channel mix using both human insight and AI tools. We create a message map that makes your brand relevant to your audience — emotionally and rationally.
Our creative team produces content at speed — AI-assisted drafting, compliance-ready copy, video, design and automation flows. Tailored to every touchpoint, from LinkedIn to investor roadshows.
We deploy, track and continuously improve. AI-powered analytics identify what is working and what is not — so every campaign gets smarter over time.
Squash Ideas was born from a simple conviction: effective financial communication doesn't require enormous structures — it requires people with specific skills, genuine passion and deep industry knowledge.
Our international team spans Ireland, Canada, Germany, Italy, UK, Serbia, Ukraine and Bulgaria. With headquarters in Dublin and an office in Milan, we bring a truly global perspective to every project.
We specialise in operating within highly regulated environments, ensuring that all activities and content production comply with regulatory requirements. In finance, compliance isn't a constraint — it's a competitive advantage.
"We know the industry from the inside out — and that makes all the difference."
No account managers, no juniors. When you work with Squash Ideas, you work with the people who built the agency — and who understand your industry firsthand.
MBA, SDA Bocconi. Gregorio leads the agency's vision, strategy and growth. He specialises in brand identity, creative direction and video campaigns for asset managers and financial institutions across Europe and global markets.
MBA, SDA Bocconi. Giovanni leads client strategy and business development from Dublin, bringing deep expertise in financial services marketing across European and global markets.
From global asset managers to boutique investment firms — we've worked with the best in the industry.
Tell us about your challenge. We'll come back within 48 hours — no pitch, just insight.
Whether you're looking to reposition your brand, launch a new product, improve your digital presence or simply want an independent view on your current marketing — we're happy to talk.
Prefer to book a call directly? Choose a time that works for you.
→ Book a 30-min intro callNo pitch. No obligation. Just an honest review of your current marketing and clear recommendations from people who know your industry.
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